Does the thought of a career in digital marketing excite you? Do you want to find a foothold in the vast and ever-growing digital marketing ecosystem?
Join this 1.5-hour workshop by Grab to hear from GrabAds' media strategy lead on how branding and marketing could impact businesses and learn a few tricks to develop a successful campaign. You will also hear the experiences of a fellow NUS student who interned at Grab.
This workshop comprises the following parts.
Part 1: Introduction to Digital Marketing
- Ecosystem of digital marketing and the types of online marketing
- Marketing platforms and engines that drive brands online
- Develop a successful campaign through storytelling and understanding digital native audiences
- Define the challenges of digital marketing through problem statements
- Measure the success of digital marketing strategy
Part 2: Find your Foothold in Digital Marketing
- Learn from the experiences of Grab's Digital Marketing intern
- Steps to succeed as a successful digital marketing expert
This workshop is open to students across all faculties from Year 2 onwards who have a passion and an interest in Digital Marketing. No technical skillset is required.
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Regional Sr. Manager – Media Strategist, GrabAds
Sambashiva (Samba) is an Engineer by training and a Digital Strategist in practice.
With more than 11 Years in the Media Industry, his experience includes Software Development, Theatre & Event Management, Social Entrepreneurship & Startup-Consultancy.
Samba is currently @Grab leading the Media Strategy and Solutions for GrabAds and spends most of his weekdays pouring over Slides & Sheets with very little moderation on Coffee.
As the Media Strategy Lead, he oversees the full Integrated Marketing Solutions for Global and SEA's most Beloved Brands ranging from FMCG, F&B, Telco & Tech, eCommerce, Consumer Electronics, and other Key Verticals on Grab's Super App Ecosystem.
Over the weekend, Samba manifests his love for Road Safety at @puthelmet and channels his emotional investment into Cricket, Movies, and Brands at @putchutney.
You may find out more about Samba at LinkedIn.
Shreya Sanganeria (Guest Speaker)
NUS student – Faculty of Arts & Social Science, Economic major, Year 3
As a Sales Enablement & Strategy Intern with the GrabAds function, she has explored the work flow of Digital Marketing and has a good overview of the industry.
In her day-to-day work, she derives meaningful insights on consumer behaviour and understand how this could make a difference to the growth of its business.
Date: Friday, 21 January 2022
Time: 10am – 12pm
Faculties: Faculty of Arts and Social Sciences, Faculty of Engineering, Faculty of Science, Faculty of Law, School of Design and Environment, School of Computing, NUS Business School
Target Audience: All students