Create an Authentic Personal Brand to Power Career Success

Personal branding is an indication of who you are and what you have to offer — it is a critical element in today’s competitive talent marketplace. Employers are no longer only looking at your grades and achievements, but also who you are and what you can bring to the table. Personal discovery of your unique selling point, value proposition and learning how to articulate it concisely will help you to differentiate yourself successfully. This will allow you to stand out from the crowd, and gain a better chance of being selected for a job interview.

Through this workshop, you will be able to understand the need for personal branding and learn how to present yourselves authentically and effectively to potential employers, clients and anyone else important to your career.

Through this webinar, you will:

  1. Understand the need for a personal brand and what makes a powerful personal brand
  2. Engage in self-reflection to look within, identify your strengths and what you want for your own brand
  3. Learn methods to build and communicate that brand via interpersonal communications, online and in-person networking and building an online presence.
  4. Practise communicating your personal brand in typical workplace scenarios including job interviews and interactions with colleagues

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This workshop is part of NUS Career Fest 2022.


Jael Chng

Jael Chng

Jael Chng is the Co-Founder and Chief Problem Solver of My Working Title. She was featured on Channel 5’s current affairs programme ‘Talking Point’ for her perspective on preparing for the future of work. In the recent 2020 Adult Learning Symposium, she addressed 700+ people about the need for critical core skills. She has spoken to thousands of people across different nationalities and age groups on topics about societal, career and personal development. Jael was also conferred the award of being a Women Icon of Asia at the Women Icons Summit & Awards 2019 for her work in starting My Working Title.

Jael is a creative-analytic that fuses design thinking + communications + people development to create solutions. She has experience in marketing communications and management consulting with clients such as P&G, HP and Singapore Government Technology Agency. She also lectures in Ngee Ann Polytechnic and launched a youth entrepreneurship programme in Halogen Foundation Singapore. She advocates for youth talent development in her volunteer work. She also enjoys a good gelato.

Darlene Uy

Darlene Uy

Darlene is the Co-Founder and Chief People Developer of My Working Title and has 15 years of experience in learning and leadership development and supply chain management in local, regional and global roles with Procter & Gamble, Halogen Foundation, Unilever and Essilor. She has led initiatives and created programmes to develop management and leadership capabilities across all levels of the organization, to foster individual growth and support the business and societal goals of the organisation.

As a facilitator, Darlene believes that powerful learning experiences can be the engine of strategy execution. She brings to her work both vision and execution, logic and empathy, seriousness and play. Darlene is a certified executive coach and holds an Executive Master’s Degree in Consulting and Coaching for change from INSEAD Business School. She is also certified in Systemic Team Coaching, Lego Serious Play, and is licensed to use assessment tools such as Hogan and Team Connect 360.

Ruth Song

Ruth Song

Ruth Song is on a mission to help young people discover their career paths and empower them to make choices that will enrich their lives. Currently living her mission as the Career Narrative Designer at My Working Title, Ruth brings 15 years of experience in frontline communications and education.

Ruth has worked with over 1000 business students at Ngee Ann Polytechnic, supporting them in their quest to become confident and ready for the workplace. She designed and delivered face-to-face and remote learning programs for Resume/CV Writing, Interview Skills and LinkedIn Profile Optimisation. She has also facilitated large-scale mock interview exercises, preparing students for the rigour of prestigious internship/job interviews.

A firm believer in infusing technology and fun in her training, Ruth's dynamic energy and a relatable personality have garnered her excellent reviews from participants. She has trained esteemed institutions like Raffles Hotel Singapore, Ngee Ann Polytechnic, Nanyang Academy of Fine Arts, Temasek Junior College, PayrollServe and NUS Centre for Future-ready Graduates.

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Career Workshops

Date: Thursday, 27 January 2022

Time: 10am – 1pm

Industry: Others

Faculties: School of Design and Environment, School of Computing, Faculty of Science, Faculty of Law, Faculty of Engineering, Faculty of Arts and Social Sciences

Target Audience: All undergraduate students except Business students