Tireless community volunteer gives back through scholarship


Ms Winnie (second from left) being recognised by her company AIA for her outstanding leadership 

From buying tissue paper from old folks to raising funds for autism, the National University of Singapore (NUS) Business School alumna Ms Winnie Cheah (’92) is a fervent volunteer and supporter of the community she lives in.

To give back to her alma mater, Ms Cheah established the Win Advisors Scholarship at the NUS Business School with the hope of helping others complete their education.

Ms Cheah explains, “I studied in NUS and naturally, I feel grateful for my degree, which has opened many doors for me. My education has shaped me to be a more refined person and gave me a good foundation to start my first career with confidence. I will not stop with this Scholarship; I will continue to be a donor.”

The Business alumna has also contributed in other ways towards NUS, ranging from providing camp sponsorships and helping in overseas community involvement programmes, to funding bursaries for business students.

The successful insurance practitioner who is now a senior director at AIA Singapore and also the managing director of her own company Win Advisors Pte Ltd, shares that her student life was far from smooth sailing.

“I didn’t have a fulfilling student life as I was working and studying at the same time.  My father passed away when I was in the first year of junior college and I had to raise my university fees through giving tuition and working at Ikea over weekends. With so little time left, I could not partake in any form of extracurricular activities or go out with friends,” Ms Cheah says.

Holding on dearly to values like hard work, humility and honesty, Ms Cheah strived for good results when she was in school despite difficult circumstances, and continued to pursue excellence in her working life. Today, she is committed to being the best mother she can be to her three children at home.

However, having multiple commitments does not stop the avid volunteer from continuing her work in the community.

“Giving can be in many forms. I try my best to give in every way I can.  I love my current career as it allows me to help people, specifically my clients.  Last year, I was heavily involved in raising funds for the Autism Resource Centre during the Bizad Charity Run 2017. I recently also volunteered my time as an internship supervisor in the NUS Business School.  Back at home, I am a grassroots leader in my private estate, assisting in organising bonding events for the residents,” she reveals.

Ms Cheah hopes that the spirit of giving can become more prevalent, especially towards the less fortunate.

To the scholars she says, “Be thankful and grateful for the help you received.  We all are where we are because someone has helped us in some way or another, big or small. Pay it forward.”