In today’s disruptive economy, the concept of personal branding has gained even greater traction than before as a self-management concept to position one favorably for a job opening, a promotion opportunity, a career switch, or simply for better workplace relationships. While many management workshops have leveraged on this concept as the pivotal starting point to create positive impressions, not many have mapped out a holistic communicative strategy to help participants convey the desired brand image across various professional communication contexts the way this workshop does.