ON-PITCH! CREATE CUSTOMER-CENTRED PRESENTATIONS
Description
In this workshop, participants will learn delivery techniques using visual and vocal skills to speak with verve during face-to-face and virtual presentations. Participants will apply a customer-centric approach when packaging presentation content by adopting an informed and targeted approach that addresses needs, cultural expectations and relevance.
LEARNING OUTCOMES
By the end of the workshop, participants will be able to:
- engage with vocal and visual quality during virtual and face-to-face presentations,
- select and structure information to develop targeted presentation content with cultural expectations in mind,
- communicate social proof of their track records using storytelling and infographics,
- select visual elements for impact, and
- anticipate questions based on customers’ concerns.
MODE OF TRAINING
F2F with discussions, role plays, and skills practices with facilitator and peers’ feedback.
COURSE OUTLINE
- Deliver with Verve online or face-to-face
- Attend to tone of voice
- Project energy and emotions through vocal power
- Focus on body language
- Angle Value Propositions with Prospects in Mind
- Personalise information for target audience
- Translate value propositions for consumers
- Showcase relevant trends
- Identify potential concerns
- Regale with Social Proof
- Select and leverage a range of resources
- Create Visual Impact to Connect
- with empathy
- through rapport
- with curiosity and optimism
- Close with a Bang
- Stage the conclusion
- Prepare for Question-and-Answer segment
- Identify and categorise target audience’s questions
- Prepare a range of responses
PRE-REQUISITES
Diploma with at least 2 years working experience
COURSE DATES & TIMES
May and September (specific dates and time to be confirmed)
TRAINER
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Ms Susan Lee is a Lecturer in CELC. She has taught English communication for 20 years at institutions and with adult learners in corporate environment. She is ACTA certified (WSQ Advanced Certificate in Training and Assessment) and passionate in customising learning to engage skill application in contexts for presentation, interpersonal communication and negotiation. She has produced a Coursera module for the course, Effective Communication in the Globalised Workplace and co-developed an e-learning package on personal branding. Susan designs and facilitates workshops and modules on internship preparation, LinkedIn, online and face-to-face interview, networking, Professional Communication, Communicating Engineering, Communicating in the Information Age, and Business Communication. |