Asia’s coming sustainable beauty revolution

Speaker: Prof Lawrence Loh and Ms Belle Tran 26 May 2025

Asia’s beauty industry has been stepping up in sustainable innovation in an increasingly regulated, values-driven market where consumers value clean beauty. Professor Lawrence Loh, Director of the Centre for Governance and Sustainability Strategy & Policy, and Ms Belle Tran, MBA student at NUS Business School, weigh in on how aligning with the sustainable beauty movement—from manufacturing to packaging and beyond—can help cosmetics companies thrive with lower long-term costs, loyal consumers and reduced regulatory risk.

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