‘No money, no walk’ – is cash the ultimate motivator for staying active?

Speakers: Prof Eric Andrew Finkelstein and Michelle Chow 8 Sep 2024

We all know that exercising is important, but sometimes we need a little push to get off the couch. Many reward-based physical activity programmes have been rolled out and have met with success, yet, maintaining physical activity continues to be a challenge. Prof Eric Andrew Finkelstein from the Programme in Health Services and Systems Research, and Executive Director, Lien Centre for Palliative Care; and Ms Michelle Chow, Research Assistant, from the same Centre, at the Duke-NUS Medical School observe that while cash rewards have a place in health promotion programmes, it is not the only effective motivator.

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