Mastering E-commerce and Conquering Retail
On 19 March, a group of 90 alumni joined Ms Priscilla Shunmugam (Law ’06), founder and designer of fashion label, Atelier Ong Shunmugam, in a casual and interactive Lunch Dialogues session.
Organised in partnership with the NUS Society and moderated by Dr Sean Kuan Thye (Arts and Social Sciences ‘84), Ms Shunmugam shared anecdotes of her journey, her climb to success and how she pivoted during the pandemic to digitalise her business and found new ways to both connect with regular customers and win the hearts of new fashionistas.
Ms Priscilla Shunmugam (Law ’06)
Founder & Designer, Ong Shunmugam
Dr Sean Kuan Thye
(Arts and Social
Sciences ’84)
Moderator