Issue 133 | Apr-Jun 2023

NUS Business School Launches LinkedIn Newsletter

Launched in January 2023, NUS Business School’s LinkedIn newsletter, The Business Beat, offers monthly practical business insights and relevant tips for business professionals.

Subscribers can glean research insights from faculty members and learn useful content from the school’s Executive Education courses.

In the inaugural issue, It’s a new start. Don’t get stuck, Assistant Professor Ke Michael Mai shared tips on achieving new year’s resolutions. It is important to make goals smaller and more specific. His research has also shown that a fresh start encourages new goals, but one needs to be mindful of only working hard when the new start arrives and leaving all the hard work to the future self. 
campus1-2NUS Business School’s LinkedIn newsletter, The Business Beat, attracted over 7,000 subscribers as of late February 2023. 
In the second issue, Create the change you want to see, digital transformation takes centre stage. Provost’s Chair and Professor David De Cremer, who teaches the Executive Education course “Leading Transformational Change for Agility and Sustainability”, shared tips on how leaders can inspire their employees in change transformation. Besides adopting a growth mindset, leaders also need to make teams feel psychologically safe to raise concerns about any work changes before embarking on redesigning business models. 

Ms Chong Koh Ping (Business ’13) said, “This newsletter provides useful bite-sized tips for business professionals. I particularly like the tip on reminding ourselves about past consistent actions to stay motivated about our new year goals.”

The Business Beat is a good read, providing me with insights and updates on recent research from NUS. These are very industry-relevant,” said Mr Adrian Kee (Computing ’04).

Ms Chor Khieng Yuit (Business ’00) also values the newsletter for its short nuggets of useful tips. “It is good for the busy executive. It is not so long and draggy, so I managed to read the whole edition,” said Ms Chor, who hopes to see content covering insights into other areas, such as business and financial trends. 

Interested alumni can get regular business tips by subscribing at  
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