Are you ready to redefine the future of beauty?
L’Oréal’s signature global innovation case competition Brandstorm is back and bigger than ever!
This year’s mission: “CRAFT THE FUTURE OF LUXURY FRAGRANCE”
We’re inviting you and your team (groups of 3) to dream big and create groundbreaking products, services, experiences, or solutions that will transform the world of fragrance. Where innovation meets elegance, and technology fuels creativity. All you have to do is pitch your idea in 3 slides, in a 3-minute recording, that’s all!
Join the adventure and gain exclusive access to online learning resources designed to guide you through your Brandstorm journey.
Stand a chance to pitch your idea at the international finals in Paris. Who knows, your concept might just be the next scent that captures the world!
So… are you ready to make your mark? Game On!
Submission Deadline: 14 March 2026
Register now: https://brandstorm.loreal.com/en
Hackathon/ Case Competition
Date: Saturday, 14 March 2026
Time: 1am – 11.30pm
Event Venue: Virtual/Online
Industry: Luxury, Retail & Consumer Goods
Faculties: All Faculty/ Schools
Target Audience: All students
Dress Code: Smart Casual
Register