Craft a Compelling Cover Letter 

A strong resume can catch a recruiter's attention, but a compelling cover letter enables you to stand out among hundreds of applicants. It introduces you to potential employers and allows you to showcase your career achievements. Use this opportunity to explain how you can contribute to the success of their company and why you are the right candidate for the job.  
Craft a Compelling Cover Letter


Why You Need a Cover Letter

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Compose a Cover Letter

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Cover Letter Watch-Outs

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Repurpose your Cover Letter for LinkedIn

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Why You Need a Cover Letter


A cover letter is an essential accompaniment to your resume when applying for an internship or full-time role, for 3 reasons.


Firstly, it allows you to introduce yourself to the employer and explain why you are interested in the position.


Secondly, it allows you to highlight the relevant skills and experiences that make you a strong candidate.


Finally, it demonstrates your ability to communicate effectively and have taken the time to research the company and role.


Compose a Cover Letter


What Do Employers Look For In a Cover Letter? 

Genuine excitement and enthusiasm
Your genuine excitement and enthusiasm for joining the company  


Demonstrated understanding of the company
A demonstrated understanding of the company and role 


Insight into your relevant skills
Insight into your relevant skills and qualifications


Right fit for the role
An explanation of how you are the right fit for the role 

Compose a Compelling Cover Letter in 3 Steps

“A good cover letter is about them, not you.”


Cover Letter Watch-Outs


It is easy to make mistakes when you are writing cover letters for the first time. Check out our list of the most common mistakes to avoid.  


Repurpose your Cover Letter for LinkedIn


Nowadays, it is common for candidates to reach out directly to recruiters via LinkedIn to explain their suitability for the job and follow up on applications. This requires a much shorter cover letter with a more personal tone.

When repurposing a cover letter for LinkedIn, stick with just three main points:


Introduce yourself and why you are contacting this person.


Share your interest in the role and highlight a few of your relevant skills or experiences


Conclude your message with a request for action or an indication that you will be following up.

Sample LinkedIn Introductions:

1. Greeting: Start with a professional greeting that includes their name.

2. Introduction: Briefly introduce yourself, including your current role or professional status.

3. Connection Point: Mention any common connections, shared groups, or interests to establish some rapport.

4. Purpose: Clearly state the purpose of your message. If you're interested in a specific job posting, mention it here.

5. Value Proposition: Briefly describe what you bring to the table. This could be a unique skill set, or how your experience aligns with the role you're interested in.

6. Call to Action: Conclude your message by requesting for a meeting, call, or suggesting the next steps.

7. Polite Close: End with a professional closing and your name.

Hello [Recruiter's Name],

I hope this message finds you well. My name is [Your Name], a software engineer specialized in frontend development. 

We are both members of the LinkedIn group 'JavaScript Developers', and I've noticed that your company has an open role for a Senior Frontend Developer. I'm very interested in this position.

With over five years of experience working in diverse projects and my proficiency in React.js and Vue.js, I believe I could be a strong fit for this role.  

I would appreciate the opportunity to discuss how I could contribute to your team. Could we arrange a time for a brief call or a meeting? 

Thank you for considering my message.  

[Your Name] 

Follow these tips to craft compelling cover letters, and you will be one step closer to landing your dream job! 


Need more cover letter advice? Make an appointment with your CFG Career Advisor now.

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