NUSOne x CFG Workshop: From Ideas to Impact: Building Resilient Businesses Through Innovation

The organisations that thrive are not necessarily the biggest or the fastest, but those that continuously reinvent themselves while staying true to their core principles.

In this engaging two-hour workshop, participants will gain firsthand insights into the entrepreneurial journey behind JustCo, one of Asia’s leading flexible workspace providers. Through real-world experiences spanning startup, growth, crisis, and transformation, the session will explore how innovation, adaptability, and sustainable business practices have enabled the company to navigate changing market conditions and emerge stronger over time.

By the end of the workshop, participants will:

• Understand how innovation serves as a driver of long-term business resilience and sustainable growth.
• Appreciate the importance of continuously adapting to evolving market conditions and consumer behaviour.
• Apply entrepreneurial thinking to solve complex business challenges through collaborative problem-solving.

Speaker: Ms Lu Liu

Lu Liu is the Co-Founder and Special Advisor of JustCo, a Singapore-based coworking company. As a founding member of the leadership team, she played a key role in building JustCo from the ground up, with a strong focus on people, culture, and service excellence.

With over 20 years of experience as a mentor, educator, and business leader, Lu has worked with learners across a wide range of ages and backgrounds