Agentic AI in Marketing: From Buzzword to Blueprint

Agentic AI in Marketing: From Buzzword to Blueprint EDM image

The latest buzzword with AI is “agents”, with Agentic AI quickly becoming one of the most talked-about concepts in the industry. But for most marketing teams, it still feels abstract, overhyped, or just plain confusing. 

In the session we talk to industry practitioners on what it actually means, what it looks like in action, and how your team can start thinking about it today. 

What you'll walk away with: 

  • A clear, jargon-free understanding of what Agentic AI is and why it matters specifically for marketing.

  • A practical framework for how marketing teams should approach and adopt Agentic AI - without losing sight of strategy, creativity, or brand.

  • An honest look at the human side of the equation - the roles and mindsets required to determine success. 

  • Real-world context on where Agentic AI is already creating value across campaign execution, customer engagement, content, and beyond.

Schedule

Date: 18 May 2026, Monday
Time: 3:00 PM - 4:00 PM (GMT +8:00) Kuala Lumpur, Singapore
Location: Online

Agentic AI in Marketing: From Buzzword to Blueprint Organizer Logo

Career/Industry Talk

Date: Monday, 18 May 2026

Time: 3pm – 4pm

Event Venue: Virtual/Online

Industry: Information Communications Technology

Faculties: All Faculty/ Schools

Dress Code: NIL

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