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Free Library Tools for Your Market Research

AY2022-2023
Market research is essential to developing your business strategy and staying competitive. Learn about the various library resources you can use to conduct your market research.

Resources

 

Learn

  • The basics of market research
  • How to search different databases for market information
  • How to locate market data for different industries

Speaker

Kho Su Yian

Kho Su Yian

Principal Librarian (Research Librarian – HASS)
With over 20 years of experience as a librarian, Su Yian advises students and conducts workshops on Business Research. Her areas of knowledge include reference management software, library user experience, social media and communications. A NUS alumni, Su Yian graduated from FASS with a B.A (Hons) in English Literature, and a Master’s in Library & Information Management.

Preparation for Participants

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Friday, April 4, 2025
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