black-necked tailor-bird illustration black-bearded tailor-bird illustration

NUSearch+

Search by
Course Number Lecturer Name

Innovation Intelligence (Part 3): Understanding Your Consumers

AY2023/24 Sem 2
Keen to bring your innovation to market? Knowledge of consumer trends and behaviours can guide you in identifying which demographics to focus on and how better to appeal to your target customers.

 

Innovation intelligence involves staying abreast of the most recent trends, technologies, and practices to stay competitive, and learning to spot opportunities for growth and innovation.​ 

 

 

Resources

 

Learn

  • To find reports on consumer trends/behavior
  • To find authoritative sources for insights into consumer spending, demographics and opinions

Speaker

Su Yian

Kho Su Yian

Principal Librarian (Research Librarian – HASS)
With over 20 years of experience as a librarian, Su Yian advises students and conducts workshops on Business Research. Her areas of knowledge include reference management software, library user experience, social media and communications. A NUS alumni, Su Yian graduated from FASS with a B.A (Hons) in English Literature, and a Master’s in Library & Information Management.
Patsy

Patsy Chia

Senior Librarian (Research Librarian – STEM)
As a research librarian, Patsy empowers the student, research and entrepreneurial community in their respective journey by delivering carefully curated workshops and developing e-courses and online guides. She also advises on matters pertaining to technical standards. In her free time, she enjoys peaceful walks in the park.

Events for you

EVENT

Decolonial Dialogues: Reclaiming the Narrative of Malay Women

Wednesday, February 12, 2025
 See All Events

All NUS staff and students are welcome.
Booking availability on a first-come, first-served basis.

Registered participants will receive a meeting invite to join the workshop online.

For help with Business Resources
For general enquiries
Disclaimer
All information provided on the presentations is on an “as is” basis and you agree that you use such information entirely at your own risk. NUS Libraries does not in any way, expressly or implicitly, endorse any third party products, processes or services.

NUS Libraries prohibits the use of presentation slides without permission.
Terms & Conditions
By registering for this event, you hereby consent to National University of Singapore (NUS) collecting, using, retaining and/or disclosing your personal data to certain approved third parties for the purpose of processing, handling and managing your participation in the event.
This site uses cookies

By clicking accept or continuing to use this site, you agree to our use of cookies. For more details about cookies and how to manage them, please see our Privacy Notice.