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Keen to bring your innovation to market? Knowledge of consumer trends and behaviours can guide you in identifying which demographics to focus on and how to better appeal to your target customers.
This workshop is part of the Innovation Intelligence series. Innovation intelligence involves staying abreast of the most recent trends, technologies, and practices to stay competitive, and learning to spot opportunities for growth and innovation.
Register for any of these workshops to learn about the other aspects of Innovation Intelligence:
- Unlocking Trends, Technologies & Opportunities for Your Research | 🗓 15 Sep 2026 (Tue)
- Leveraging Statistics for Data-Driven Decision Making | 🗓 16 Sep 2026 (Wed)
- Understanding Your Consumers | 🗓 17 Sep 2026 (Thu)
- Identifying Research Gaps & Trends Using Patsnap | 🗓 18 Sep 2026 (Fri)
- Locating Case Studies for Innovation & Entrepreneurship | 🗓 30 Sep 2026 (Wed)
Learn
- To obtain reports and data on consumer trends/behaviour
- To locate authoritative sources for insights into consumer spending, demographics and opinions
Speaker
Kho Su Yian
Principal Librarian (Research Librarian – HASS)
With over 20 years of experience as a librarian, Su Yian advises students and conducts workshops on Business Research. Her interests include social media, mythology and Chinese tea. A NUS alumni, Su Yian graduated from FASS with a B.A (Hons) in English Literature.
All NUS staff and students are welcome.
Booking availability on a first come, first served basis.
Registered participants will receive a meeting invite to join the workshop online.
For help with Marketing & Business
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Disclaimer
All information provided on the presentations is on an “as is” basis and you agree that you use such information entirely at your own risk. NUS Libraries does not in any way, expressly or implicitly, endorse any third party products, processes
or services.
NUS Libraries prohibits the use of presentation slides without permission.
NUS Libraries prohibits the use of presentation slides without permission.
Terms & Conditions
By registering for this event, you hereby consent to National University of Singapore (NUS) collecting, using, retaining and/or disclosing your personal data to certain approved third parties for the purpose of processing, handling and managing your
participation in the event.
