Thought Leadership

Some of the world’s leaders, and leading thinkers from NUS and overseas, regularly gather and add to the rich diversity of thoughts and ideas on our campuses, in Singapore and across the globe.
Here’s what they had to share.

The science and art of celebrity branding

Prof David Tan 16 Sep 2023

Advertising a brand through associations such as brand ambassadors is both an art and a science. Companies need to consider a wide range of factors to determine whether or not a person is the right fit. Prof David Tan, Co-Director, Centre for Technology, Robotics, Artificial Intelligence and the Law, at the Faculty of Law at NUS, opined that even when a celebrity or sporting team appears to be a good fit based on scientifically derived metrics, brands need to consider cultural norms and community expectations. 

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NSmen and mental health: Our soldiers don’t need to suffer in silence

NSmen and mental health: Our soldiers don’t need to suffer in silence

Speakers: Dr Chew Han Ei, Adjunct Senior Research Fellow, and Ms Isabelle Tan, Research Assistant, both at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy at NUS 20 Mar 2025

If Singapore decides to invest in nuclear energy, floating power plants deserve a closer look

If Singapore decides to invest in nuclear energy, floating power plants deserve a closer look

Speaker: Dr Stefan Huebner, Senior Research Fellow from the Asia Research Institute at NUS 14 Mar 2025

Will new electoral boundaries affect voting patterns in GE2025?

Will new electoral boundaries affect voting patterns in GE2025?

Dr Teo Kay Key, Research Fellow at IPS Social Lab at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy at NUS 14 Mar 2025

Many of us use screens for stress relief, but it's actually making us worse

Many of us use screens for stress relief, but it's actually making us worse

Dr Samer Elhajjar, Senior Lecturer at the Department of Marketing at NUS Business School 6 Mar 2025

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