Singapore’s presidential race and how social media became a key battleground

Thought Leadership

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Singapore’s presidential race and how social media became a key battleground

Dr Carol Soon and Beverly Tan 4 Sep 2023

Social media was a key battleground for the three-way fight in the recently concluded presidential election. Each of the candidates’ social media campaigns highlights the importance of a cohesive campaign strategy that includes social media. Yet social media is a double-edged sword and the outcome might not always translate into nor reflect support at the ballot box said Dr Carol Soon, Principal Research Fellow and Head of the Society and Culture Dept at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy at NUS, and Beverly Tan, Research Assistant at the same institute.

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