Thought Leadership

Some of the world’s leaders, and leading thinkers from NUS and overseas, regularly gather and add to the rich diversity of thoughts and ideas on our campuses, in Singapore and across the globe.
Here’s what they had to share.

The science and art of celebrity branding

Prof David Tan 16 Sep 2023

Advertising a brand through associations such as brand ambassadors is both an art and a science. Companies need to consider a wide range of factors to determine whether or not a person is the right fit. Prof David Tan, Co-Director, Centre for Technology, Robotics, Artificial Intelligence and the Law, at the Faculty of Law at NUS, opined that even when a celebrity or sporting team appears to be a good fit based on scientifically derived metrics, brands need to consider cultural norms and community expectations. 

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Singapore can’t afford to let sudden layoffs become the norm

Singapore can’t afford to let sudden layoffs become the norm

Speaker: Asst Prof Ng Weiyi, Department of Strategy and Policy, NUS Business School 13 Nov 2024

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